Not every research has to look complicated, sometimes they are quite ordinary & understandable by common man.

April 28, 2025 – Mumbai, IndiaIn a creative development that could add-up to the research areas ranging from agriculture, ayurvedic science, spirituality to the renewable energy, an independent researcher from Palghar, Maharashtra has discovered a novel technique of measuring bio-electricity in Rudraksha (scientific name: Elaeocarpus ganitrus) with decent accuracy and sensitivity.

Punit M. Kansara, a researcher & founder of therudrakshatree.org, shared his findings in the International Journal For Multidisciplinary Research (IJFMR), with a paper titled “Elaeocarpus Ganitrus Bead & Bio Electricity”. This new method utilizes the simplest approach & ordinary device capable of detecting subtle electrical signals within a bead of Elaeocarpus ganitrus in real time, offering a direct alternative to traditional impedance spectroscopy (IS) techniques used for analysing the electrical properties of materials and electrochemical systems by measuring the resistance and capacitance of a material as a function of frequency.

“Bio-electricity plays a critical role in everything right from a brain activity, muscle movement to healing wounds and cellular level of communication and since many centuries, rudraksha has been seen as a healing agent & spiritual transformation tool” Punit Kansara said. “Until now, our setup for measuring these signals in rudraksha have been highly complex, & practicality not in reach of a common man. This method opens new avenues for understanding if at all, a rudraksha bead contains any bio-electricity? If yes, how much electrically charged a particular bead of rudraksha is, that too can be gauged with a most ordinary instrument, or to simply say, if a bead of rudraksha is dead or alive.”

This experiment uses an electronic device called digital multi-meter which generally an electronic shop keeper uses for measuring diodes, transistors, capacitors etc. This study has been conducted on more than 100 samples of Nepal origin Rudraksha which includes different Mukhi of beads such as 5 Faces, 11 Faces, a Doublet – popularly known as Gaurishankar bead along with few broken bead compartments with seeds and without seeds in them.

This study has directly uncovered some interesting answers to the questions, such as how to check if a rudraksha bead is dead or alive? Which part of rudraksha is an energy storehouse? What is a right method of measuring a rudraksha bead with the help of a multi-meter?

Each of these questions are carefully answered in this published research paper, you can download it for free since it is published in an open access journal, kindly follow the mentioned steps and try measuring the bio-electricity of your rudraksha.

Access to the freely downloadable research paper:

https://www.ijfmr.com/research-paper.php?id=42807

Kansara is currently working on the next part of this research to uncover some other interesting characteristics of this mystical bead.

At “The Rudraksha Tree”, he makes powerful rudraksha combination mala such as Siddha mala. Being a meditator himself and as a social cause he teaches meditation to the under-privileged children at the Government schools in the rural interiors of Palghar – Maharashtra, so that a light of consciousness can spread further.

For further details and inquiries, please contact Punit Kansara: punit.kansara@gmail.com

IAS Gurukul, a leading institute for UPSC Sociology Optional preparation, has once again demonstrated its academic excellence with remarkable results in the UPSC Civil Services Examination (CSE) 2024. Under the expert mentorship of renowned faculty member Pranay Aggarwal, the institute’s students have secured top ranks in the latest exam cycle.

Among the successful candidates trained at IAS Gurukul, several have made it to the top ranks, including:

* Lavanya Gaur (AIR 57)

* Neelesh Goyal (AIR 77)

* Reenu Anna Mathew (AIR 81)

* Prastuti Upadhaya (AIR 84)

* Abhinav Sharma (AIR 130)

* Divyanshi Agrawal (AIR 249)

* Parul Chauhan (AIR 434)

* Indu Bala (AIR 541)

* Srishti Gupta (AIR 728)

* Ashwini Dubey (AIR 760)

* Mayank Bhushan Singh (AIR 804)

* Seema Kumari (AIR 823)

* Siddharth Rao Gautam (AIR 898)

* Gaurav Sabharwal (AIR 914)

* Gopinath Sahoo (AIR 971)

A spokesperson for the institute shared that the consistent results reflect the institute’s commitment to quality education, individual mentorship, and exam-specific strategy.

Pranay Aggarwal’s Role in Academic Success

Pranay Aggarwal, the academic head and lead Sociology faculty at IAS Gurukul, has played a pivotal role in designing the curriculum, guiding classroom instruction, and personally mentoring aspirants. With his sociological insights and exam-oriented teaching style, he has helped hundreds of candidates not only understand the subject but also develop answer writing techniques tailored for the UPSC Mains.

“The key to success in Sociology Optional lies in conceptual clarity, current relevance, and writing answers that reflect sociological thinking. At IAS Gurukul, we train students to do exactly that,” said Aggarwal.

Features of the Sociology Programme at IAS Gurukul

* Expert-led classes with a focus on Paper I and Paper II integration

* Conceptual clarity and emphasis of key thinkers and concepts

* Regular answer writing and a rigorous test series with personalized feedback

* Current affairs linkage

* Online and offline classes for flexibility and access

* Personal Mentorship based on strengths and weaknesses of each student

The institute also provides access to free resources like high-quality mock interviews, UPSC toppers’ strategies and interesting sociology lectures. These are available on the institute’s official YouTube channel: Subscribe – IAS GURUKUL YouTube Channel

Student Testimonials and Reviews

Many of the successful candidates have spoken positively about their experience at IAS Gurukul. From first-time aspirants to repeaters, the feedback highlights the personalized attention, high-quality study material, and actionable feedback on test performance.

“IAS Gurukul helped me find direction in a subject that initially felt vast. The classes were focused and interactive, and the feedback helped me improve after every test,” shared one of the selected candidates.

Admissions Open for 2025-26 Batch

IAS Gurukul has announced that admissions are open for Sociology Optional batches targeting UPSC 2025 and 2026. New offline and online batches are starting from 2 June 2025. With a hybrid model offering both in-person and online learning, the institute continues to attract aspirants from across India.

Candidates interested in learning more about the Sociology programme can visit the official website of IAS Gurukul i.e. www.iasgurukul.com

About IAS Gurukul

IAS Gurukul is one of India’s premier coaching institutes for Sociology Optional in UPSC CSE, founded with the vision to combine academic rigor with practical exam strategy. Over the years, the institute has built a reputation for producing consistently high results, particularly in the Sociology optional subject.

Led by Pranay Aggarwal, the institute’s student-first approach, high-quality pedagogy, and emphasis on answer writing have helped aspirants from all backgrounds secure ranks in the UPSC Civil Services Examination with Sociology as their optional.

IAS Gurukul Sociology Optional by Pranay Aggarwal

New Delhi, India

WhatsApp: +91-9999693744

Website: www.iasgurukul.com

Email: mail@iasgurukul.com

Bangalore, April 25, 2025 – 14th Degree Azimuth Advisory, a boutique GCC advisory firm focusing on AI-First Global Capability Centers for Trade Buyers and Enterprises, today released its GCC report titled “GCCs – Evolution, Technology Adoption and Way Ahead, Thought Leadership Paper covering AI Readiness in Back and Middle Office”, at a function held in Bangalore.

Releasing the report, Yadu Singh, Global Managing Partner, 14th Degree Azimuth Advisory said “AI proof of concepts are slowly getting into production in back and middle office in GCCs. These PoCs not only face employee resistance especially among the more tenured global capability centers but also existing structural and technical challenges like clean and context specific data, data localisation challenges and ESG pressures such as more stringent GDPR, DPDP act for offshore entities.”

The report provides key insights on

  1. Efficiency of operations is a clear winner when it comes to business outcomes
  2. Rising Challenges in Data Privacy, Protection, and Compliance
  3. Increasing demand for Environmental Social and Governance Reporting
  4. GCCs at the Core of Cost-Effective Digital Transformation

Talking about the how the report benefits enterprises looking at setting up their GCC’s , Nandini Sankar, Managing Partner said “The 14DAA research methodology comprised of both experiential learning of last 25 years across both providers and GCC owners as well as primary research on AI readiness in back and middle office. Rather than focusing heavily on historical data, we centred our approach on three discontinuities reshaping the ecosystem—AI, Quantum Computing, and the rapid transformation of Digital/Public infrastructure in countries like India. This is not a case of continuous improvement but of disruptive innovation, requiring a fresh perspective for evaluation. Our key objective was to assess the maturity of centers, Leadership, Culture, and Operating Structure. The focus was to assess the management flexibility of the parent company to fully embrace these discontinuities (for example AI) and the ability of GCC to move toward a more risk mitigation and business outcome-based innovation driven approach for the parent.”

The event was attended by leading companies like Enerva Marine, Fresenius, Harmann International, Infinity Infoway, Mercedes Benz, NDB Wealth, Randstad Digital, Sutherland Global amongst others.

The report will also be launched in London on June 10th (Backdrop of the London AI Summit), New York on June 17th (Backdrop of the Banking IT Summit) and Hamburg on June 24/25th (Backdrop of India Week)

About 14th Degree Azimuth Advisory

With over 5,000 person-years of demonstrable impact in AI readiness benchmarking, our experts will help you navigate the intricacies, including cultural implications, of any headwinds that may emerge from AI. This is backed up by market-tested design, build, and setup of AI-First Global Capability Centers and Captives experience and use cases.

Media Contact

contactus@14thdegreeazimuthadvisory.co

 Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces Tommy Hilfiger’s visit to Mumbai, India, on April 15, 2025, for a vibrant day of fashion, cultural exchange, and connection – reinforcing the brand’s presence in one of the world’s most dynamic style capitals.

The day began with a visit to the TOMMY HILFIGER store at Jio World Drive, located in the heart of Mumbai’s luxury shopping destination, the Bandra Kurla Complex. There, Mr. Hilfiger participated in a panel discussion moderated by Indian creative force Sarah-Jane Dias, and Bollywood actress, model and philanthropist Manushi Chhillar. The conversation explored style, fashion and global influence – uniting icons from both American and Indian fashion cultures.

Later that evening, Mr. Hilfiger hosted a dinner at the Taj Chambers, nestled within the legendary Taj Mahal Palace Hotel. With sweeping views of the Gateway of India and the backdrop of the Arabian Sea, the intimate affair was a curated celebration of culture, glamor and style. The evening brought together India’s foremost cultural tastemakers-from Bollywood icons and A-list celebrities to fashion power players, influential top-tier media, and industry insiders. Guests included Karan Johar, Sara Ali Khan, Ibrahim Ali Khan, Aditya Roy Kapur, Shikhar Dhawan and Guru Randhawa.

Infused with the brand’s bold, vibrant spirit and tailored with a local twist, the evening was a dazzling celebration of fashion, creativity, and Tommy Hilfiger’s deepening connection to India’s vibrant style and entertainment scene.

About TOMMY HILFIGER

TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, uplifting and inspiring consumers since 1985. The brand creates iconic style, which comes alive at the intersection of the classic and the new, co-created with people who are shaping culture around the world. TOMMY HILFIGERcelebrates the essence of classic American style with a modern twist. Tommy Hilfiger offers premium quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections including men’s, women’s and kids’ sportswear, denim, accessories, and footwear. Tommy Hilfiger has an unwavering commitment to sustainability and inclusivity. Global retail sales of TOMMY HILFIGER products were approximately $9 billion in 2023 and the brand is powered by more than 16,000 associates worldwide — present in 100 countries and more than 2,000 retail stores, including its largest global flagship store at tommy.com. PVH acquired Tommy Hilfiger in 2010 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long term growth.

About PVH Corp.

PVH is one of the world’s largest fashion companies, connecting with consumers in over 40 countries. Our global iconic brands include Calvin Klein and TOMMY HILFIGER. Our over 140-plus-year history is built on the strength of our brands, our team and our commitment to drive fashion forward for good. That’s the Power of Us. That’s the Power of PVH.

Date: 22/04/2025

Location: Narmadapuram (MP)

With a shared vision to advance plant-based science for a sustainable and healthier world, the Society for Advanced Research in Plant Science (SARPS) is officially launched as a premier platform for high-impact research, collaboration, and innovation. SARPS brings together a multidisciplinary network of scientists, educators, researchers, and professionals committed to exploring the vast potential of plant science for global benefit.

SARPS envisions a future where plant research is central to solving real-world challenges, ranging from ecological preservation and public health to agricultural resilience and industrial innovation.

Core Objectives of SARPS:

1) To promote original and applied research in plant biology, medicinal plants, herbal drug development, phytochemistry, ethnobotany, nanobiology, and bioresource conservation.

2) To foster innovation in plant-based therapeutics, nanoformulations, and sustainable technologies rooted in traditional wisdom and modern biotechnological tools.

3) To organize national and international conferences, symposia, capacity-building workshops, and research fellowships to empower the scientific community.

4) To support and mentor young researchers, students, and early-career scientists through academic and professional development programs.

5) To promote collaborative projects between academia, industry, government bodies, and global institutions for real-world impact.

6) To advocate for science-informed policies and practices in agriculture, healthcare, conservation, and public health.

Messages from Founding Members and Advisors

Dr. Ruchita Shrivastava (President, SARPS):“SARPS symbolizes a commitment to excellence in plant science and its limitless applications—from healing traditions to modern nanobiotechnology. This is our step toward a healthier planet.”

Dr. Sanjeeb Kumar Nath (Advisory Board Head):“The Society creates a bridge between centuries-old herbal wisdom and emerging scientific technologies. SARPS will play a pivotal role in shaping research that is both rooted and revolutionary.”

Prof. Chandra Prakash Shukla, (National Advisor):“We aim to build a vibrant community where innovation thrives and knowledge grows. SARPS is a home for researchers passionate about making meaningful contributions to science and society.”

Dr. Farzana Tasneem MI , (Secretary SARPS):The SARPS aims at the global perspective of Research, Innovations with societal impact to conservation of biodiversity and impact on youth to mould themselves in the future endeavours in herbal drugs or conservation of rare medicinal plants, SARPS will actively support projects that define the future of plant-based research.”

Dr. Suhaib Malik, (Deputy Secretary,SARPS):“As a founding team, our aim is to cultivate a space for emerging scientists and researchers to thrive. SARPS is committed to fostering inclusion, mentorship, and impactful research that shapes the future.”

The inaugural ceremony, held at Narmadapuram (MP), was attended by leading scientists, institutional representatives, and policy stakeholders. The event featured the official unveiling of the Society’s charter, emblem, and future strategic roadmap.

Membership is now open to individuals and organizations involved in research, education, or practice in plant sciences and allied domains.

To learn more or to become a member, please visit: www.thesarps.com

Issued by:
Dr. Ruchita Shrivastava
President – SARPS Society for Advanced Research in Plant Science (SARPS)
Contact – ‪+91 – 9131233389 (M)
Email – info@thesarps.com| Website – www.thesarps.com

From regular exercise to eating well, there are many things you can do to protect your joints. Try these tips for healthy knees and maintaining joint health.

One of the largest and most complex joints of the body, the knee is crucial to movement, which means protecting knee joints should be a priority. Our knees make it possible for us to walk, jump, dance, pedal a bicycle, climb steps or ladders, kick balls or tires, squat to sit, or bend to lift a child – all while bearing the weight of our bodies.

The knee is also one of the joints most prone to pain, injury and many forms of arthritis. If we live long enough, most will experience knee problems at some point. But there are ways to minimize the impact of knee problems. Dr. Gaurav Gupta from Jhansi, who is a Knee Pain specialist says “Practicing a healthy lifestyle and good posture can help in preventing the development of age-related arthritis as well as slow down its progression”

Try these tips for healthy knees.

1. Get moving. Your joints were designed for movement. Regular physical activity can help your knees and other joints in relieving pain and stiffness, strengthening the muscles that provide support to the knees, reducing weight gain that puts excess stress on knees, improving balance to decrease your risk of falls and injuries to the knees and other joints.

It’s important to pick exercises that are gentle and safe to decrease your risk of joint injury and to try a combination of activities that promote flexibility and range of motion (such as yoga or exercises prescribed by a physical therapist), muscle strengthening (such as working out with weight machines or resistance bands), or cardiovascular fitness (such as walking, swimming or bicycling). Physical therapy for knee arthritis can help keep your knees functioning at their best.

2. Maintain a healthy weight. If you are overweight, every excess kilogram puts additional stress on your knees that can increase cartilage wear and tear thus leading to pain. many patients Research shows that for people with osteoarthritis (OA) of the knee, losing even a little bit weight can help make a huge difference.

Although it makes sense that excess weight can be harmful to knees — which bear the body’s weight — the weight-joint connection is more complex than just the mechanical forces extra weight put on the knees. Fat itself produces and releases chemicals that promote inflammation. Thus, excess fat is associated not only with OA, but with various forms of arthritis involving inflammation, including rheumatoid arthritis, psoriatic arthritis and gout, all of which can cause joint damage.

Maintaining a healthy weight may be one of the best things you can do for keeping your joints healthy. Dr. Gaurav Gupta, who has his own Orthopedic practice in Jhansi, always advices patient’s with knee pain to keep their weight in check, and in his experience, if a patient with knee pain loses even 3-5 kg excess body weight, their knee pain actually disappears.

3. Protect knees from injury. Injury to an arthritic knee can cause further damage to the joint. Injury to a healthy knee may lead to arthritis down the road.

To protect your knees, avoid activities that involve repetitive pounding such as jogging or high-impact aerobics. If u a play sports that involve pivoting or contact such as basketball or football, a doing a proper warm-up and training is essential to prevent the risk of injury. “Listen to your body — if you experience pain in a joint or joints, rest for a while”, says Dr. Gupta.

To reduce your risk of injury while lifting or carrying something heavy, use your largest, strongest joints and muscles to take stress off smaller hand joints and to spread the load over large surface areas. Hold items close to your body, which is less stressful for your joints. For joint safety, slide objects whenever possible rather than lifting them.

In some cases, wearing a knee brace during certain activities may be helpful in preventing injury, although the evidence to support the use of braces for that purpose is not conclusive. A physical therapist can help you determine if a brace — and, if so, which one — is right for you.

4. Treat injuries promptly. If you do injure a knee or other joint, reduce swelling and promote healing by practicing P.O.L.I.C.E. (PROTECTION, OPTIMAL LOADING, ICE, COMPRESSION AND ELEVATION)

Rest your knees and avoid activities that cause pain.

Place a cold pack or bag or ice wrapped in a towel on the painful knee for 20 minutes at a time several times a day.

Wrap an elastic bandage securely around the injured knee to reduce swelling.

Recline with your leg placed on a pillow to keep your knee elevated above your heart as often as you can.

If your pain is severe, you can’t bend or bear weight on your knee or pain doesn’t improve after a few days, speak with your doctor.

5. Pay attention to pain. If you experience new or worsened pain in a joint or joints, it’s important to speak with your doctor. Pain can be a sign of injury or increased disease activity, both of which may require treatment to prevent further damage to your joint(s). If arthritic knee pain, keeps you from being active, it’s a threat to your joints’ health. For that reason, it’s important to talk to your doctor and find pain treatments that work for you. Dr. Gaurav Gupta, points out that patients with knee pain who consult him at the right time, and start with conservative treatments like medications, nutritional supplements, hot and cold therapy, exercises and choose healthy lifestyle may never need knee surgery. So, do not neglect any persistent joint pain.

6. Avoid Smoking. If you smoke, add joint health to yet another reason to quit. For almost two decades’ research has connected smoking with more severe pain and joint damage in both osteoarthritis and rheumatoid arthritis.

7. Eat a healthy diet. A diet rich in fruits, vegetables, fish, nuts and beans and low in processed foods and saturated fats can not only reduce your risk of cardiovascular and other diseases of aging, but it may also promote healthy joints. Also, minimize your consumption of carbonated soft drinks, coffee and alcohol, which can increase excretion of calcium from the body and affect your bone health.

8. Practice good posture. Over time, bad posture can place abnormal stresses on your joints, leading to excess cartilage wear and damage. Consistently practicing good posture decreases those stresses by allowing your muscles to work more effectively to support the joints. To practice good posture, stand with up straight with your shoulders back, head level and in line with your body, abdomen tucked in and feet shoulder-width apart. When sitting, keep your back against the back of the chair, your feet flat on the floor, a small space between the backs of your knees and the chair, and your knees at the same height or slightly lower than your hips. A physical therapist can teach you exercises to improve your posture. A physical or occupational therapist can also help you arrange your workspace to improve posture and relieve joint stress on the job.

9. Take care in selecting footwear. Dr. Gupta says, “The wrong shoes can not only hurt the joints in your feet, but they can also throw off your posture and affect joints all the way up your body”. High heels, for example, put extra stress on your knees and may increase your risk of developing osteoarthritis. For your joints’ sake, choose shoes with a low or no heel. Look for flexible, supportive shoes with a square or rounded toe that allows your toes to move around. Look for shoes that are well cushioned and flexible at the ball of the foot, where you push off, but supportive enough that you cannot bend it in half from heel to toe. For foot or knee pain consider a shoe insert or orthotic support. A physical therapist can recommend the best one for you.

10. Be good to your bones. Your joints can’t be healthy if the bones that join to form them aren’t. Many of the habits you practice to help your joints — regular exercise, a healthy diet — are also essential for strong bones. For bone health, ensure that your diet is high in calcium and vitamin D (naturally available in tuna, salmon, swordfish, egg yolks as well as in fortified milk, juices and cereals). If you aren’t sure you’re getting enough, speak with your doctor about supplements.

Visit us on www.docgauravgupta.com/ www.joh.co.in

Surrey, CanadaWith the beauty and wellness industry in Canada projected to grow by 8% annually and over 50,000 job openings expected by 2026, students are increasingly turning toward skill-based education as a pathway to rewarding careers. Recognizing this demand and the immense potential of Indian talent, Orane International has inaugurated its third college in Canada — now open in Surrey.

We spoke with Mr Dinesh Sood, MD at Orane International about what this means for students, global career pathways, and the evolving future of beauty education.

A Growing Demand for Indian Talent

Indian beauty professionals continue to be in high demand globally, especially in Canada where the South Asian population exceeds 2 million. Skills in bridal makeup, henna art, Ayurvedic beauty therapies, and holistic wellness are not just valued — they are celebrated.

Orane’s new campus in Surrey, a city known for its cultural diversity, is perfectly positioned to tap into this growing need while also giving Indian students and local enthusiasts a platform to upskill and gain international credentials.

Education That Opens Doors

Orane International has built its reputation by delivering globally aligned training rooted in both modern techniques and traditional expertise. With the opening of the Surrey campus, students in Canada — and Indian aspirants looking to study abroad — now have access to career-focused programs that can lead to employment in:

  • High-end salons and spas
  • Wellness retreats and health centers
  • Destination weddings and event styling
  • International cruise lines and luxury resorts

In addition, Orane certifications are internationally recognized, providing students a passport to global employment.

Fueling Entrepreneurship

What sets Orane apart is its focus not just on employability but also entrepreneurial empowerment. With the Canadian market’s rising interest in multicultural and sustainable beauty services, Orane graduates are well-positioned to start their own ventures, from beauty studios to holistic wellness clinics — blending cultural authenticity with innovation.

A Milestone That Builds Bridges

“We’ve always believed in empowering individuals through skill-based education,” shared a spokesperson from Orane. “This new college is more than a milestone — it’s a bridge between passion and profession, tradition and technology, and Indian talent and global opportunity.”

With increasing enrollments expected and a vibrant local community eager to embrace diverse beauty solutions, the launch of Orane’s third college in Canada marks a new era of accessible, purpose-driven education.

About Orane International

Orane International is a leading name in beauty and wellness education, with a global footprint and a mission to empower through skills. With hundreds of centers across India and a growing presence in Canada, Orane continues to shape the future of the industry — one student, one skill, and one success story at a time.

Crucible Institute of Management, a new-age business school designed for ambitious students who want more than just a degree, has officially launched in Mumbai. It introduces a first-of-its-kind model in Indian education: course fees directly linked to placement outcomes.

Students pay based on salary outcomes — total fee is capped at 67% of the CTC secured through campus placements. This redefines how business education is priced, taught, and evaluated in a country where 80% of MBAs earn less than Rs6L despite paying high fees.

“We don’t believe education should ask for blind trust. We believe it should earn it,” said Suchit Sikaria, Founder & CEO of Crucible, an IIM Ahmedabad alumnus and Ex CBO at SUGAR Cosmetics. “At Crucible, we take full ownership of outcomes. Because students deserve more than a certificate–they deserve a career.”

A New Path for India’s Next-Gen Business Talent

Crucible is built for learners with strong intent, practical curiosity, and a deep desire to build careers in fast-moving industries like digital, retail, e-commerce, SaaS, content, sales and marketing. It speaks to a new generation of learners – those who value outcomes over optics, depth over degrees, and learning over legacy.

Traditional B-Schools offer fixed fees, generic electives, outdated curricula, and inflexible placement models. Crucible flips this with:

Traditional B-Schools a Crucible Model

Fees Rs10-20L regardless of outcome – Fees = 67% of your actual salary

Theory-heavy, outdated curriculum – Revised every 6 months to match industry

Faculty drawn mostly from academia – Taught by industry experts who have walked the talk

Limited job visibility & inflated claims – Transparent, student-first placement process

Industry-Crafted Curriculum, Real-World Learning

Crucible’s 2-year full-time on-campus program includes:

* 200+ practical assignments

* 100-day apprenticeship in real companies

* 6+ live industry projects

* Job-role-specific tracks across digital marketing, sales, product, analytics, e-commerce, and more

* Tools & Platforms training on GA4, Excel, Webengage, Shopify, Meta Ads, Figma, UniCommerce, Amazon Ads and more

All courses are built and taught by industry practitioners with experience across top brands like SUGAR Cosmetics, The Souled Store, Loreal, Lenskart, HUL etc. Industry Partners also shape curriculum development, live projects, and feedback systems.

“The Crucible offering is essential not just for students, but also for employers who find it difficult to hire skilled talent at right salaries from B-schools today.” said Swati Mohan, D2C Business Leader, former CMO of Netflix India, educator and advisor to Crucible.

“Crucible will not just prepare students for the job market–it seeks to prepare them for the JOB,” added Jaimit Doshi, CEO at Hustlr by Lenskart, educator of 22 years and advisor to Crucible. “It’s honest, it’s focused, it’s personal.”

Built for the Long Game

Crucible operates out of a co-working hub in Mumbai’s Chandivali-Powai corridor, with access to high-growth companies, seasoned mentors, and an immersive learning environment. The institute has closed Rs1.5 crore in seed funding to fuel its launch phase, with a long-term vision to scale impact without compromising quality.

“This is more than a new business school–it’s a bold contract with every student. One that says: we believe in your future, and we’re backing it with a model built for the complexity of today’s world” said Geetanjali Bhattacharji, CEO at GlassBox Ventures and advisor to Crucible.

Admissions Open

Applications for the August 2025 cohort are now live at https://Crucible.Institute/ The process prioritizes intent, clarity, and curiosity–not just academic scores.

Media Contact

Suchit Sikaria

Founder & CEO, Crucible Institute of Management

Email: suchit@crucible.institute

In a saturated personal care market often dominated by products catering to either toddlers or adults, two women entrepreneurs–Sonam Daruka and Shweta Sinha–are rewriting the narrative with TIVA, India’s first skincare brand created exclusively for girls aged 8 to 12.

Co-founded by Sonam Daruka, a serial entrepreneur and mother of a 7-year-old, and Shweta Sinha, an analytics leader and mother to an 8-year-old, TIVA is more than just a business venture. It is a purpose-led brand born out of a personal insight and a deep understanding of an underserved yet critical age group–pre-teen girls.

“We grew up in a time when skincare meant sharing the same soap with everyone in the family. But today’s girls are evolving faster–they’re curious, expressive, and ready for self-care. Yet, the market has very little that speaks directly to them,” says Sonam.

The Genesis of TIVA

The inspiration for TIVA came from their shared experiences as mothers and professionals. While navigating the parenting journey, Sonam and Shweta noticed a recurring gap: a lack of safe, age-appropriate personal care products tailored for young girls transitioning from childhood to adolescence. Existing brands were either too babyish or too mature, leaving tweens overlooked in a booming Rs8000+ crore personal care market.

TIVA as a Brand with a Mission

Launched with a vision to empower young girls through self-care, TIVA is designed to be gentle, fun, and empowering. The brand focuses on dermatologist-tested, chemical-free formulations made specifically for tween skin, combining natural ingredients with vibrant packaging and affirming messages.

For girls, TIVA offers ownership and identity in their self-care routines–products that feel made just for them. For parents, especially mothers, it offers trust and safety–products they can confidently introduce to their daughters.

Creating a Community, Not Just a Product Line

What distinguishes TIVA is not just the innovation in its products but the community it is building. With initiatives like TIVA TV, the brand offers a digital platform for girls to explore self-expression and creativity. This thoughtful approach is resonating with a growing tribe of modern Indian parents who are mindful of not just what their children use, but why.

“TIVA is a celebration of every girl’s journey–her confidence, her curiosity, and her dreams,” adds Shweta.

Market Opportunity & Brand Differentiation

As India’s Gen Alpha cohort continues to expand, so does the demand for products tailored to their unique lifestyles. TIVA is strategically positioned at the intersection of wellness, identity, and social good. Its first-mover advantage in the tween personal care category gives it a competitive edge in a market ripe for disruption.

Availability & Outreach

TIVA products are currently available via Amazon India, the brand’s official website, and its fast-growing Instagram community. The brand is also actively engaging customers through storytelling and influencer collaborations.

Ways to reach TIVA

care@thetiva.com

www.thetiva.com

Instagram: @tiva.girls

Facebook

CEO Sufiyan Ishaq represents CloudHire at the Global Recruitment Summit, USA.

CloudHire, India’s leading AI-powered recruitment platform, has officially surpassed 100,000 users, marking a pivotal milestone in the country’s evolving employment landscape. As the demand for international remote work surges, CloudHire is setting the standard for how Indian professionals connect with global employers.

In a crowded market of job boards and talent networks, CloudHire stands out for one simple reason: it delivers results. From dollar-paying remote roles to skill certification and AI-driven matching, CloudHire has become the go-to platform for job seekers who are serious about landing high-quality international jobs.

“Our mission is to connect Indian talent with the best global opportunities,”said Sufiyan Ishaq, CEO of CloudHire. “With over 100,000 users on board, it’s clear that job seekers are ready for a smarter, faster, and more rewarding way to find international work.”

What Sets CloudHire Apart

Unlike conventional job platforms, CloudHire offers end-to-end support for job seekers looking to work with international companies, particularly in the US. The platform is tailored to help professionals stand out in a global market.

Features that distinguish CloudHire include:

  • AI-powered job matching that connects users with relevant roles based on their profile and skills.
  • Access to remote jobs from verified global employers, often with compensation in US dollars.
  • Built-in skill certification tests that help job seekers prove their expertise and increase their chances of being shortlisted.
  • A seamless application process that enhances resume visibility to international recruiters.
  • A remote-first approach designed to support professionals working from anywhere in India.

Global Ambition, Local Talent

CloudHire’s growth reflects a broader shift in global hiring trends. As more companies look beyond borders to hire top talent, India has become a hotspot for skilled remote professionals. CloudHire is capitalizing on this demand by making global hiring easier, faster, and more personalized than ever.

“CloudHire is more than a job board – it’s a career accelerator,” Ishaq added. “Whether you’re just starting out or looking to scale your global career, CloudHire gives you the tools and visibility you need to succeed.”

The Outcome? Job Seekers Win

With over 100,000 users and growing, CloudHire is helping thousands of Indian professionals land interviews, pass skill tests, and earn in dollars. It’s not just about getting a job—it’s about getting the right job, with the right pay, and in the right time zone.

Ready to Join the Global Workforce?

CloudHire is open to professionals from all industries—tech, marketing, finance, and more—who want to take their careers global. Upload your resume at https://jobs.cloudhire.ai and explore high-quality roles designed to recognize your potential and reward your expertise.